Adsense, text link ads, banner sponsorships, etc. can give you a pretty substantial amount of money… for a certain time. You may get big bucks from those guys but what about for the next couple of months? What if suddenly your readers unsubscribed from your RSS (Which can be done with just a click of a button) and Google started to hate you?
Sounds like hell right? Ok, don’t hide there and dry your pants off, I was just playing around with you! But honestly, it can happen. And it did happen on some websites. Some examples are seasonal websites i.e. for Christmas, Halloween and after that, traffic spikes got down the drain and they got nothing to get their visitors back AND the cash.
When I first started with this internet marketing thing, colleagues would say: “Capture your visitor’s email address”. All I had in mind that day was completely blank, I mean for a girl like me, what would I do with those email addresses, send them a joke?! But from time to time, I realized that, hey I can send these guys some products or something or maybe an affiliate link (Because I knew affiliate marketing then) and make them sign-up through me!
I saw an internet marketer in the making the day I thought of that, but if you still don’t get why capturing emails matters, here are some points.
1. They Stick, REALLY Stick
There’s nothing better than capturing emails, it’s where most people spend time. In the offline world, I guess emails are the equivalent to your telephone/cell phone number. It’s always with you, wherever you go.
So whenever you have something good to show off, send your list an announcement.
And by the way, capturing emails is way better than RSS subscription, which fluctuates everyday and you don’t even have total control with it.
2. Sell Related Products
I guess this is the main point of capturing emails, you can send them anything you want (Well of course, it should be related) send them affiliate links, your JV partner’s product, etc.
Let’s set an example. I don’t recall who said this but in order to make money with opt-in lists, you need to have a thousand emails. Ok, don’t give up this instance yet! You’ll see how rewarding it is:
If your affiliate program costs $47 and you get $30 of that. With an open rate of 10% and a buy rate of 5% of that 10% who opened your newsletter
1000 x 10% who opened your newsletter = 100 x 5% buy rate = 5 affiliate sales x $30 = $150 on just one message? What if you do that weekly with a 50k list?
3. Promote YOUR OWN Products & Services
What’s better than promoting YOUR OWN product? You get all the money, no affiliate cuts anything! Right now I offer web design services and SEO.
I use the email list I’ve captured years ago to promote these services.
4. Communication
Making money online is also about communication, communication with other people. What if you just take a shortcut and build relationships with thousands of people on your email list. I’m pretty sure you’ll get a thousand times more results also.
You can also give them a leaked version of your new website that you’ll be launching and give them a special offer BUT in exchange of a review or maybe a testimonial.
It’s up to you on how you do it.
5. Make Them Your Affiliate
If you have a product that offers an affiliate program (products with higher prices are the best), you can contact your own list of subscribers and make them your own salesforce or affiliate members to promote your product. A big list can boost the ego of your product and make some buzz over it especially if a big daddy notices you and promote your product as well.
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