Social Media Content Strategy: What and Why

With so much information available online, getting the attention of your audience can sometimes feel like an uphill battle. Ensure your content is well received by keeping it relevant to your audience’s interests, goals, and pain points. Not only is well planned content a great way to build trusting relationships with your audience, it can also help you support the needs of your business. The best way to achieve this is by ensuring your content reflects the unique perspective of your brand, while also taking into account the needs of your organization.

A key tool to achieving your social content marketing goals is a strong Content Strategy which acts as a game plan for coordinating, creating, and distributing your organization’s content. In line with that, having a strategy and using social media, B2B leaders:

1. Build Brand Awareness

Across different platforms, companies can tell their story, why they provide the services they offer, and keep audiences updated with customer and employee stories.

If B2B leaders are able to leverage the voice of their employees, they can extend their brand reach even further. Every employee has a personal network, and each network has potentially hundreds of contacts. In turn, each of those contacts is connected to hundreds of other people.

2. Generate Leads

Create meaningful conversations and engagement within their target industry by posting videos, news, data, and interesting trends. Not only do you build credibility with potential customers, but these strategies can result in gaining leads.

3. Build a Community

With planning and engagement, you can build an active community around your brand on social. You can leverage employees and customers alike to generate immediate Likes and Shares for your content so that it reaches new audiences.

Use your content strategy as a way to tell a consistent, cohesive story about your brand. A well thought out strategy helps ensure you’ve set attainable goals, identified your audience, and are distributing your content effectively.

Need help? Let’s talk!

Best,

Jacques Virtual Services